Watercraft, Playboy, and the 9th Circuit’s view of Google Adwords

The 9th Circuit has taken a another look at trademark law in the Internet era and determined that the use of a competitor’s name in Google’s Adwords does not constitute trademark infringement. In Network Automation, Inc. v. Advanced Systems, 10-55840 (9th Cir. 2011), Advanced Systems alleged that Network Automation’s purchase of Adwords using Advanced’s trademark […]

Watercraft, Playboy, and the 9th Circuit’s view of Google Adwords

The 9th Circuit has taken a another look at trademark law in the Internet era and determined that the use of a competitor’s name in Google’s Adwords does not constitute trademark infringement. In Network Automation, Inc. v. Advanced Systems, 10-55840 (9th Cir. 2011), Advanced Systems alleged that Network Automation’s purchase of Adwords using Advanced’s trademark […]